Traditionally, subtle and diversified, professionally constructed mannequin portfolios have primarily been out there solely to monetary advisers and licensed wealth platforms. These methods, designed by registered funding professionals, supply institutional purchasers and high-net-worth people advantages like tailor-made perception, lively administration and sturdy threat mitigation.
For almost all of on a regular basis retail buyers, entry has been restricted to choices like mutual funds, broad ETFs, or automated robo-advisers. Whereas purposeful, these options typically lack the transparency, lively oversight and suppleness of the methods reserved for institutional or suggested purchasers.

This lack of entry creates an unattractive alternative for buyers:
- They might try and create a portfolio themselves with out skilled design and threat behavioral errors, or
- Hand over belongings to a managed account with much less management and better charges.
Even when skilled mannequin portfolios have been made out there, they have been sometimes supplied inside constructions like managed accounts or wrap platforms. Whereas handy, these mandate that the investor:
- Hand over custody of their belongings
- Pay a proportion of their belongings beneath administration (FUM) as administration charges
- Relinquish flexibility, typically limiting their means to tweak holdings or mix methods.
This accessibility hole can result in suboptimal diversification, elevated publicity to volatility, and missed alternatives for long-term, professionally guided development. The expansion of mannequin portfolios for advisers is effectively documented, displaying they assist adviser productiveness, cost-efficiency and consumer outcomes. But, the everyday distribution stays locked behind adviser-only channels.
Introducing mannequin portfolios for retail buyers
A retail mannequin portfolio is a pre-constructed, professionally designed funding technique meant to offer diversified publicity and risk-managed funding methods however focused instantly at on a regular basis buyers. They bridge the crucial hole between purely self-directed investing and high-control managed options.
The basic shift is in how the technique is delivered: by way of an information-rich template. This strategy shifts the main target from pricey asset administration to offering high-quality, actionable strategic intelligence.
Why mannequin portfolios are necessary
Retail mannequin portfolios supply key advantages that have been as soon as unique to suggested or institutional purchasers, empowering self-directed buyers with professional-grade instruments. Every portfolio is curated by registered funding professionals who draw on in depth market analysis and perception to focus on particular threat profiles and monetary targets. Importantly, these methods at the moment are out there to retail buyers of all portfolio sizes, serving to democratise entry to skilled portfolio design.
This shift comes at a well timed second, with consciousness of mannequin portfolios amongst Australians rising from 47% in 2019 to 67% by 2024—and greater than half of these conscious already holding belongings in mannequin portfolios by way of advisers. For buyers, this implies no have to analysis, choose or monitor particular person securities; the skilled technique is delivered pre-built, providing the steerage of an skilled framework with out surrendering management.
Platforms comparable to LENSELL deal with the market hole by delivering these skilled methods on to the investor. This new mannequin gives a number of key benefits over conventional managed accounts:
Traders can discover and subscribe to LENSELL’s mannequin portfolios by way of their International Market.
- Morningstar. The Rise of Mannequin Portfolios and Their Position for Retail Traders. 2024.
- CFA Institute. Skilled Portfolio Building: Greatest Practices. 2023.
- BlackRock. Democratizing Entry to Skilled Funding Methods. 2022.










